Press Release: BHTM To Give Away 500,000 Copies of New CD

by **Trevor** » December 11th, 2007, 1:58 pm

Joining a growing list of artists looking to reach music fans in unique ways, BIG HEAD TODD AND THE MONSTERS are teaming up with radio stations nationwide and mailing nearly half a million copies of their new album ALL THE LOVE YOU NEED directly to listeners. The program started on the group’s website--where 25,000 fans signed up and were sent the CD--and has grown to include several major AAA and Americana stations. KBCO in Denver, the group’s hometown, will mail 75,000 CDs to their subscriber list, and other stations like KGSR (Austin, TX), KPRI (San Diego), KTBG (Kansas City) are doing the same. The album is also now available for free download.

KGSR’s Director of Programming told Radio & Records magazine (11/30/07), “This sort of thing might very well be the future of music distribution. Give away the music, build a bigger fan base [and] generate revenue through live shows, merchandising and other platforms,” while KBCO Programming Director Scott Arbough rhetorically asked, “Who wouldn’t appreciate a free CD in the mail from a band that I am sure most KBCO listeners know well?” The stations will customize the artwork with their call letters and will mail them directly to their listener databases.

Songwriter/guitarist/singer TODD PARK MOHR--who started the group in 1986 with high school friends BRIAN NEVIN on drums and ROB SQUIRES on bass--recently told the Denver Post (11/15/07), “We see the record as our main marketing tool. It’s no longer a source of income--not that it ever has been for me, given the way major labels work.”

The hard-touring blues-rock group, which now features JEREMY LAWTON on keyboards, will kick off a 60-date tour January 10 at House of Blues in New Orleans. ALL THE LOVE YOU NEED is BHTM’s eighth studio album and first since 2004’s Crimes of Passion and features 11 new songs, several of which have been live staples over the last few years. Two songs--“Cruel Fate” and “All The Love”--will simultaneously be issued as singles. The album was produced by David Bianco, who has produced, engineered and/or mixed artists such as Tom Petty, Mick Jagger, John Hiatt and Pete Yorn. The platinum-selling group’s past hits include “Bittersweet,” “Broken Hearted Savior,” “Sister Sweetly,” “Resignation Superman” and a cover of John Lee Hooker’s “Boom Boom.”

The free distribution of the new CD continues the tradition BIG HEAD TODD AND THE MONSTERS started when they began giving away new songs, demos and live cuts on the http://www.bigheadtodd.com website three years ago. “Art should be free,” MOHR said at the time. “I’ve always rejoiced at the crumbling of the old empire,” MOHR told the Denver Post. “Digital music diversified the music that is being created, and it also makes a level playing field for artists. Culture is a lot more interesting when there are a lot of little things going on instead of a couple big things happening, and that’s why this is the Wild West—it’s so fun to be listening to music right now.”

by **cinnabongirl** » December 11th, 2007, 2:30 pm

Trevor wrote: “I’ve always rejoiced at the crumbling of the old empire,” MOHR told the Denver Post. “Digital music diversified the music that is being created, and it also makes a level playing field for artists. Culture is a lot more interesting when there are a lot of little things going on instead of a couple big things happening, and that’s why this is the Wild West—it’s so fun to be listening to music right now.”

Don't mess with my conditional reality
Reward & punishment mentality
Always gets the best of me!

by **jersir** » December 11th, 2007, 3:51 pm

When will the CD be ready for downlowad? Thank you!!

by **Stacey** » December 11th, 2007, 5:36 pm

jersir wrote:When will the CD be ready for downlowad? Thank you!!

We are hoping later, but need to makes sure that all the bugs are worked out and it's ready to roll.

by **BHTMark** » December 11th, 2007, 6:32 pm

Trevor wrote: The program started on the group’s website--where 25,000 fans signed up and were sent the CD--

Were these sent?!?

This band is so f#cking cool. Eat yer heart out, Dave.

by **Trevor** » December 11th, 2007, 6:34 pm

Stacey posted at the same time...

by **Stacey** » December 11th, 2007, 6:34 pm

BHTMark wrote:
Trevor wrote: The program started on the group’s website--where 25,000 fans signed up and were sent the CD--

Were these sent?!?

This band is so f#cking cool. Eat yer heart out, Dave.

Yes, they were sent from L.A. Friday,and the rest on Monday. You will see yours soon!

by **mwfanning** » December 11th, 2007, 7:42 pm

Any other word on marketing partners, say in a major East Coast metropolis like Washington, DC? I'd like to tune people in to wherever they can get them...

by **Stacey** » December 11th, 2007, 7:48 pm

mwfanning wrote:Any other word on marketing partners, say in a major East Coast metropolis like Washington, DC? I'd like to tune people in to wherever they can get them...

could be Mike, I honestly don't know. I know that we would love marketing partners in EVERY market. Maybe DC is in the works. :?:

by **Gordon Edwards** » December 11th, 2007, 9:37 pm

I can't imagine another company doing it more EXACTLY right...right now....than Big Head Todd & The Monsters.

Thanks!!

by **rjreda** » December 15th, 2007, 9:19 am

Sweet, I'm looking for a nice clean studio version of "Blue Sky!"

by **cyclone** » December 17th, 2007, 5:20 pm

Stacey wrote:
BHTMark wrote:
Trevor wrote: The program started on the group’s website--where 25,000 fans signed up and were sent the CD--

Were these sent?!?

This band is so f#cking cool. Eat yer heart out, Dave.

Yes, they were sent from L.A. Friday,and the rest on Monday. You will see yours soon!

These went out hard copy at the latest a week ago but haven't seen anything yet.

Is it possible that they may have not made there way yet? I'm sooo eagerly anticipating it (and January to come around for Charlotte, Atlanta, Charleston (and I'd like to think possibly the FL shows)).

**OK, so I should have read the general message site and I would have seen that people out west are just getting them, which would mean that the SE will get them in a couple days.

BHTM - I'm so xcited . Thanks! :cheers:

by **mikemcroy** » December 18th, 2007, 5:27 pm

Yesterday was my Birthday and today i got the new cd in the mail, Thanks a bunch, This is a great way to get your music out, I have emailed all my friends about it and will be getting the cd dvd when it comes out, Oh Yeah The new cd is Awesome, Love Her own kinda Woman! Thanks Again from Southern Illinois.

by **bhtm77g** » January 15th, 2008, 12:23 pm

Didn't see this until now but got the local paper (Des Moines Register) here in Iowa to run the release! Not a metropolis but spreading the love!

http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=2007712310334[/url]

by **st. Louis Kat** » January 15th, 2008, 5:33 pm

This insightful article even recognizes the NFG.

Press Release: BHTM To Give Away 500,000 Copies of New CD

Press Release: BHTM To Give Away 500,000 Copies of New CD

Re: BHTM To Give Away Nearly 500,000 Copies of New CD

Re: Press Release: BHTM To Give Away 500,000 Copies of New C

Re: Press Release: BHTM To Give Away 500,000 Copies of New C

Re: Press Release: BHTM To Give Away 500,000 Copies of New C

Re: Press Release: BHTM To Give Away 500,000 Copies of New C

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